Though it could also be used as a tool to remove hateful, abusive or inappropriate messages too.Īugust 17: WhatsApp now has a standalone native Windows app Such a thing would mean a lot of power for the admin, potentially open for abuse with messages being erased as a form of deleting history. That means they could delete the messages of up to some 256 people who could be included in a group chat, if this feature does make it out of beta and into the full version of WhatsApp. In action, the tool lets users draw a box around parts of an image that can be blurred out one can imagine using it to obfuscate names and numbers.Īugust 23: WhatsApp group chat admins could soon delete messages for everyoneĬode detectives WABetaInfo have found that in the latest WhatsApp beta for iOS admins of WhatsApp group chats have the power to delete messages sent by others in the group. At some point in the future, though, it seems likely that Messenger users will be able to send a text or photo directly to someone who only has WhatsApp installed.Currently, it's only accessible for some beta testers, but could be rolled out to more and eventually find its way into the main desktop WhatsApp app in the near-future. It has already pulled that off for the latter two, but the company is struggling to work out how to do the more complex work of tying in WhatsApp – a service where every message is end-to-end encrypted, and where users are contacted with phone numbers, not usernames. Although these terms of service really do only affect the business features of the app, underlying the discussion is the fact that Facebook has announced a long-term plan to integrate WhatsApp, Facebook Messenger and Instagram. So is WhatsApp integrating with Facebook?Īctually … yes. While WhatsApp is mostly used as a simple chat app in the west, in many of the company’s core markets – developing nations such as India, Brazil and Indonesia – it’s much further on its way to becoming an “everything app”, in part because its simple layout works well on low-powered phones with limited data caps. “It’s a significant and growing part of what we see as the value that the app creates.” “Every day over 175 million people communicate with a business on WhatsApp,” Idema told the Guardian in October, when the changes were first announced. Hundreds of millions of people, according to Matt Idema, WhatsApp’s chief operating officer. But in its terms of service, particularly the version poorly communicated in January this year, that was left unclear, and many panicked, thinking they were going to see a more wholesale integration between the two apps. If users ignore the business features, WhatsApp says, then none of this overlap with Facebook is even relevant to them. The services for larger businesses would let them simply contract out the work of running their WhatsApp features directly to Facebook, meaning that when you message a big company, that text could be delivered to the same servers that run Facebook itself. And so, rather than forcing businesses to keep track of stock on two entirely separate online storefronts, WhatsApp is letting them simply run the same online shop over both platforms. The shopping features, for instance, would overlap with a similar service for Facebook. Underlying all these features is a major change in WhatsApp’s relationship with Facebook. Why do new business features mean a change in the terms of WhatsApp? Those tools could allow them to, for instance, send messages automatically as orders are shipped. They will be able to upload catalogues directly into the app, and ultimately complete an entire purchase without ever needing to send a user anywhere else.įor larger businesses, WhatsApp plans to launch a series of technical tools to make it easier for them to integrate WhatsApp with their pre-existing technology. For smaller businesses, it is going to become easier for them to make a storefront on WhatsApp.
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