![]() ![]() Towards the end of our time spent here, an exhilarating moment occurred when we had the pleasure of catching a glimpse of the grand lady, herself.AS OF JANUOUR REGION, REGION 10, IS IN TIER 1 MITIGATION. Her virtual presence is strong as well: she narrates her own website, providing the stories behind various pieces of clothing. Because of their "small but mighty" status, Norma is able to keep a hand in everything that goes on at her boutique and wellness cafe: she styles the display window and chooses what clothing is showcased. Though Norma's collections are featured in most major department stores, including her Fifth Avenue neighbors, this location on West 56th is the only one devoted exclusively to her. Customers stop by "whether they know that it's Norma Kamali or they're just curious, " Marissa told us. ![]() Norma has achieved significant recognition in the fashion world and beyond, but many people who come into the store are merely drawn in by the display window. "We invite people with a range of backgrounds and expertise, " said Marissa. Marissa went on to explain that Norma frequently hosts events at the cafe featuring members of the medical community as well as tarot readers. On display is a "curation of products Norma loves, " including health snacks, supplements and weights. While being given a personal tour by Marissa, a representative of the Norma Kamali Brand, we learned that Norma's flagship location houses the Wellness Cafe, where women are invited to take a break from their shopping, sit down, and help themselves to some green tea and popcorn - sprinkled with Norma's own line of olive oil. The store also features sunglasses, including Norma's signature cat-eye shades. Finally, the Kamali Kulture line was created so that a wider variety of women could enjoy Norma's signature designs every item in the line is under one hundred dollars. The Swimwear collection prominently features the Bill Mio bathing suit, a rucked, old Hollywood-esque one-piece. The first includes Norma's iconic sweatsuits, which revolutionized women's activewear when the line appeared in 1984. Racks are placed at different locations throughout the store, showcasing Norma's three core collections - Activewear, Swimwear, and Kamali Kulture. Her flagship store's aesthetic is striking - white walls, floor-to-ceiling mirrors, and fluorescent lighting that feels intentional and welcoming. In the years since the designer opened her first shop on 53rd street in 1968, she has carved out a style all her own. "Įverything at Norma Kamali's eponymous store feels distinctive, from the layout to the designs of the clothes. He thinks of his business expansion in terms of community impact and wants to be “as big as possible. Even now that he has grown Beyond Sushi into a consistently expanding company, Guy still spends around fifty percent of his time cooking, and loves adding new dishes to his menu. One of Guy’s main goals is to balance sustainability and accessibility to encourage people to choose the healthy option of Beyond Sushi, and the passion that sustains this goal is his creativity. Within three months - working solely with the help of his sushi chef - the growing popularity of his beautiful, healthy, and delicious food quickly enabled him to expand into the thriving company that Beyond Sushi is today. ” It took two years to develop his vegetarian sushi, but after selling out at the Vegetarian Food Festival two years in a row, Guy decided to open a business on 14th street. When a request for a sushi station popped up, and knowing that meat and fish are restricted in some areas of the Jewish world, he decided he wanted to create something “cool and innovative - and not fish. ![]() Fresh out of culinary school, Guy became the executive chef at his father’s kosher catering company. He went on to work at numerous other restaurants in New York doing every possible position, and after a brief dalliance with computer engineering, returned to the food world by studying at the Institute of Culinary Education. ” He grew up on a Kibbutz in Israel - and came to New York after serving in the Israeli army - to help out in his father’s restaurant. When describing his extensive background in the restaurant industry, Guy told us, “I had a dream to cook since I was young. ” He also praises sushi for its consistency, which gives him room to play around in creating interesting and perfect balances of vegetable's flavors and colors. ” He views “sushi as a vessel that carries the perfect amount of flavor to just grab it in one bite. After learning of the depletion of fish in our oceans – not to mention the health benefits of a meatless diet – Guy set out to be the “first to pioneer the fish-less sushi movement. Guy Vaknin and his wife Tali opened Beyond Sushi in July of 2012 with the goal of producing healthy, beautiful and earth-conscious food. ![]()
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